The world’s leading broadcaster announced today that it had expanded its award winning programming to the popular social media platform TikTok. With a total global audience in the billions, MonoTown TV represents a major coup for TikTok as it joins other social media outlets featuring MonoTown TV content such as Instagram, YouTube, Twitter, and Facebook.
Featuring short form content that includes live stream segments and made-to-order exclusive content, the channel has already seen impressive growth and will be a key part of the channel’s strategy to engage a younger demographic.
A key question for MonoTown TV executives surrounds the question of streaming content – will livestreams continue to be exclusive to the Twitch platform, or will streaming content begin to branch out to platforms like TikTok? Recently alternative streaming platforms have been trialed in certain test markets, but channel executives were tight lipped at to future plans.